Review

“The Literature Teacher’s Book of Lists is one of the first resources I turn to when beginning any literature unit. It is well organized, comprehensive and extensively cross-referenced–in short, indispensable!” –Dee Brtt, library media specialist, Valley Schools, Boulder, Colorado “What better resource for teachers for ESOL than The Literature Teacher’s Book of Lists for making language acquisition both stimulating and enjoyable.” –Joseph P. Glendenning, bilingual educator, Eastern Massachusetts Literacy Council, Inc. “Judie Strouf’s encyclopedic Literature Teacher’s Book of Lists is truly amazing! I recommend it enthusiastically to all my students–especially those who are prospective teachers.” –Michael Flachmann, professor of English, California State University, Bakersfield and 1995 Carnegie Foundation United States Professor of the Year “Nobody but erudite Judie Strouf could write a more comprehensive, clear cut, concise ref (more…)

Would You Like To Discover How To Instantly Triple The Size Of Your Opt-in Lists Virtually Overnight Without Breaking The Bank? Most people get Opt-in List building wrong, dead wrong. They either do not know how to get subscribers to their Opt-in lists in the first place, or they do not know how to keep them when they have already got them! In this book, I show you many ways you can instantly start adding thousands of subscribers to your Opt-in Lists. Here Are Just A Few Of The Things You Will Learn Inside This Amazing New Guide…. How To Use Free Viral Ebooks To Get Thousands Of New Subscribers A Day To Your Opt-in Lists.How To Use Name Squeeze Pages Effectively – With Highly Profitable Examples! How To Use Paid Co-Registration To Build Your Lists Over Night Without Sacrificing On Quality. How To Use Article Writing Not Only To Boost Your Subscription Rate, But Your Bottom Line Instantly. How To Write Articles For Viral Income. How To Write Content So Compelling Your (more…)Smartphone Software

From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., “the client said they spent their whole budget”) paired with a positive response (e.g., “Decision makers make the budget. Non-decision makers spend the budget”), and plenty of advice and ideas that can be taken in and studied as a whole o (more…)

Becoming a New York Times Best Seller is a tough challenge. It requires a well-planned and executed aggressive marketing campaign and authors have to maintain a gruelling schedule of interviews, book signing, etc. So why do authors aim for this accolade?

Here are five reasons why authors strive for this coveted title:

1. Prestige
The prestige that you gain when you become a New York Times Best Seller is huge and it is a title that is yours to keep for life. The parameters for becoming a New York Times Best Seller are clearly defined. They are not subjective or open to interpretation compared to becoming say an Amazon Best Seller.

The latter can manipulated and can be achieved by selling as little as 300 books sometimes even less. In addition, some authors claim to be an Amazon Best Seller when they have hit Amazon’s top 100 or even top 1,000 which lowers the credibility of this title. No one questions your credibility when you are a New York Times Best Seller.

2. Visibility
Your book will receive prime placement in bookstores. Your book will be placed in a prominent place in show windows. Special displays for your book are also created within the store. This of course all adds up to greater visibility for your book and therefore a greater chance for people to see your book and perhaps buy it.

3. Discounted Price
Bookstores generally discount NYT Best Sellers anywhere from 20 to 50% and at no cost to the author. In other words, the bookstore will still purchase the book at the same price and so authors will still receive the same royalty for each book sold. However, the reduction in price will naturally encourage more book sales.

4. Greater Volume of Book Sales
As said earlier you have to sell many thousands of books to become a New York Times Best Seller. This is achieved through having a wide distribution and an excellent marketing campaign. However, success breeds success. Once your book hits the New York Times Best Seller list the publicity machine gains momentum.

More people hear about your book and more people want to discover for themselves what made your book so popular. The net result is that you can expect a greater volume of sales. And authors can capitalise on this, keep their marketing machine going to stay on this best sellers list for consecutive weeks. For instance, Stephen Colbert’s “I Am America (And So Can You)” was on the New York Times Best Seller’s list for five consecutive weeks during 2007 and 2008.

5. More Opportunities
As a Best Selling author you will receive far more opportunities as a consultant, trainer, leader, speaker, etc. There will be increased media opportunities as well. Where you previously had to court the media you’ll discover that the media will actively seek you out as Ephren Taylor discovered, much to his surprise, when his “Creating Success from the Inside Out” was published.

“I’ve been on National TV, CNBC. I’ve been on 2020. I’ve been on Montel – twice! I’ve got a weekly slot on Fox News Cable nationally…I’ve been on hundreds of radio shows and it has been indexed on blogs, in newspapers…My speaking fees have quadrupled. I’ve got an agent now – believe it not – an agent that represents me for speaking engagements. I’ve done two movies with the book deal. So the book was great for me. It’s brought in tons of clients – people who read the book.”

An important thing to note is that Ephren Taylor’s book “Creating Success from the Inside Out” has not, to date, made the New York Times Best Seller list. However, this book is an Amazon Best Seller and, given that this is a far less prestigious achievement, imagine how your life can change once you become a New York Times Best Seller.

Discover the marketing intricacies of how to make your book a best seller by attending the http://bookmarketing.megabusinessevents.com – Book Marketing University. Plus, visit MEGA Speaking to see how you can attend MEGA Book Marketing University for FREE.
figure competitions

  You have just broken up with your ex and are looking to find advice.   Don’t be fooled by the best seller books on relationships when looking for books that can help you, I am going to show you how to select the best and what I teach you sill surprise you.  Start by ignoring the glossy previews of authors who have no practical life experience.  They have no doubt studied all the theoretical sides of the subject and can boast a list of academic qualifications as long as your arm. They, however, do not have the ability to relate their so called theoretical experience to the world around them.  Look for authors who can demonstrate that they have a practical grasp of what they write about.  They have put their life back together after coming through a break up or been able to help a lot of their friends, by showing they cared, either been through a break up and put their life back together successfully or they have been able to help many of their friends through a period of despair.  You should avoid the books that tell you to forget about your relationship for a month and get some psycho analysis.  These sorts of reports are usually drawn out into books that are void of any real substance.  They are nothing but a waste of money. Look for a book that will tell you things your friends can’t tell you.  It should set out what women are looking for most in a relationship, with a step by step description get help and achieve what they are recommending.    They will describe clear procedures for helping you get over a break up and fight the grief from which you are suffering. Look at who is recommending the book as testimonials are often written by friends of the author.  When they are given by people coming from all different walks of life and situations, they are more meaningful.  If they come from different places throughout the world, this would indicate that people from completely different cultures have all found the advice was useful.  You can find plenty of books written by people who have never been through or near to the destruction a break up can cause, and so have no serious practical experience to offer.  Their content is usually of a rather general nature; they should be avoided as they contain little information that can help you So take the time to find a book that will give you the advice you nee.  Your relationship merits this effort so be sure you get the best available. Joe Bisley  For further information click here. Joe Bisley writes articles about human relationship problems.

Review

“This widely expanded update to the original 2004 edition defines nearly every facet of contemporary life  from arts, grammar, mythology and culture to science, economics, and geopolitical issues.

Though bearing an authority and informational wealth that might rival the voluminous Oxford Dictionary of English, this surprisingly manageable volume is organized alphabetically by subject and contains thousands of highly accessible essays, tables, and lists, all composed by New York Times field experts.

It also includes an introduction by longtime “On Language” columnist and Pultizer Prize winner William Safire.

An essential background reference for almost every subject: highly recommended for all public libraries.” ~Library Journal 

“I wish I’d had this book 25 years ago. It is certain to become an indispensable tool for fact fanatics.” ~ Bill Bryson, author of A Short History of Nearly Everything

“In short, this is the largest, most up-to-date and affordable one volume (more…)